ABOUT US

The brand's founder is a Chartered Accountant living in Hong Kong, China, and a former partner of a Big Four accounting firm. Accountants are often labeled as CPA in short form. The brand's founder has momentously enjoyed his CPA career. Living in the cpa circle but yet to discover good products in cpa label, by chance, the founder was inspired to create a new brand and, through the brand's concept, share his experience, stories and workgroup life with the consumers.

The founder reorganized and restructured his experiences, views, and knowledge and came up with a new definition of cpa. A successful brand should have the following three characteristics:

Comfort: Products, when used, should feel comfortable, and their appearance should be regarded as comfortable too. The word "comfort" is bi-directional. In addition to the customers' feelings, the products should also be perceived as comfortable by others. One has to live freely, work, and enjoy life. Therefore, the comfort of products for the consumers is our preferred selection criterion.

Performance - Functionality: Consumers are eager to see products with different functions with unique and outstanding performance. Nowadays, consumers are becoming more demanding, and ordinary products cannot attract them. Therefore, when we select products, we also pay attention to how their functions meet consumer desires and needs. Furthermore, an extra layer to the definition is our preference for using environmentally friendly materials in achieving the performance our customers crave, thereby ensuring a safe community around us.

Attitude: The use of products represents individual preference, social status, attitude, and preferences of a group of consumers. Our products are selected to meet some high demands of various consumer groups’ attitudes. So, by using eco-friendly materials as much as possible, we can match a group of consumers' attitudes and their contributions to the community.